Jun 6, 2023
Sean Larkin is the Co-founder and CEO of Fueled, a first-party data management company providing client and server integrations for e-commerce businesses. Sean is a SaaS founder and veteran agency growth marketer. His experience as a technologist building, purchasing, and selling businesses has aided his ability to assist companies wrestling with complex data and integration challenges.
In this episode…
The use of third-party data has steadily decreased and is being replaced by democratized first-party data strategies — putting e-commerce businesses at risk of losing years of data. How can you keep your company from losing valuable consumer data?
Democratizing allows e-commerce businesses to control their data rather than relying on external platforms to store gathered information. Implementing resources for data ownership protects your company from losing insight into website traffic and other consumer activity. Sean Larkin, an experienced technologist, recommends that e-commerce business owners install first-party tools to funnel information to a data warehouse where your collected material is stored safely.
On this episode of the Up Arrow Podcast, William Harris welcomes Sean Larkin, Co-founder and CEO of Fueled, to discuss democratized data and its value to e-commerce business practices. Sean also shares the benefit of leveraging open-source tools and how merchants should prepare for the future of data management.